Penguin Affects Small Business Rankings
The release of Google’s newest search and rank algorithm, Penguin, has greatly affected the way that many businesses are receiving internet traffic. Google intended the new algorithm to reduce the success of sites that used spam as way to market their site and get traffic; however, there are many more who have also been hit by the changes.
Small businesses that were previously taking their search results for granted may now be looking for a way to fight the loss of business and push their company back towards the top of Google’s rankings. Simple changes may help if you had not previously been working on your Google and search placement, but for those that have already dedicated time to improve their placement on Google searches, it may take a more concentrated effort and be time to retain the service of marketing professionals.